A few decades ago, if we needed a recommendation on a product, service, or even a doctor, we’d likely ask our immediate circle of friends and family, perhaps even some professionals within the field. With the introduction of technology, constant connectivity, and our devices, we now seem to rely solely on the review system. Platforms like Yelp have put pressure on businesses to be on their best behavior and perform exceedingly well, as too many poor reviews online can easily put a business out of practice. For e-commerce, the sales success of a product almost solely relies on the review and images of other users. Too many poor reviews can lead a shopper to a different product.
When it comes to management software for businesses, it can be tricky to find this review process, and since every company is different and every industry requires varied tools, it can be difficult to sift through the options and find out what is best for your business, your teams, and as a result, what is best for your clients, partners, and consumers. Luckily, with online publishers, we’re now able to find detailed information on what’s out there, and additionally, it’s easier than ever to find comparison charts and professional reviews.
This past summer, Business News Daily, a small business solutions and inspiration publisher, announced that Zoho CRM is the 2019 best overall CRM software. To have this kind of title in a crowded and competitive marketplace not only elevates this software within the industry, but it should help sway those that are in search of a professional CRM software for their small business. It can be hard to understand what warrants this kind of recognition, so here’s what Business News Daily analyzed that helped them arrive at this seal of approval.
Adoption and functionality
Perhaps not every business or user is tech-savvy or fully aware of what the business needs, and this is how Zoho CRM stood out to Business News Daily (BND).
Intuitive use is a major requirement for management software, as multiple teams will be using the system in completely different and unique ways. Platform integrations proved easy to adapt without losing productivity or efficiency. Plus, BND was impressed at the lack of coding that was necessary in setting up the integration.
Pricing structure
One of the major themes that stood out in the review is that Zoho CRM started out with small business users in mind, which is what sets it apart from other players in this space. With that, Zoho CRM offers various pricing tiers that caters to each business’s need and is billed on a per-user basis. Additionally, another point of separation from competitors is that it allows users to pay on a monthly or annual basis without a contract. The cost structure is customizable depending on the third-party integrations and advanced customizations. Regardless of what your company needs uniquely, Zoho CRM can help you find the right structure that fits your goals and growth predictions, keeping in mind what makes the most sense financially.
Ease of use
Business News Daily recognizes that the designers of Zoho CRM did a thoughtful job of incorporating color schemes and simple layout methodology when creating this platform, meaning that its users are able to navigate the software at any skill level. Naturally, the more advanced the tasks and integrations are, the trickier they may become for the average user, but BND appreciates the simple interface, especially when we think about the complexities of our state of business these days with our technology and communication systems.
Customer service
This is an interesting avenue to explore when thinking about using a business operations tool like Zoho CRM, as the software is meant to guide, grow, and elevate a business, so it only makes sense that the customer service department is attentive, personable, and speedy. When comparing all the other CRMs, BND noted that the customer service within Zoho CRM offers a better response time overall. They also noted that they’re the most friendly and attentive when it comes to requests for assistance.
In a world that’s almost all digital now, it speaks volumes for Zoho CRM that their personal help exceeds the competition.
Range of features
Naturally, every CRM boasts of a range of available features, but Business News Daily highlighted those that small business like the most of Zoho CRM.
Zoho Marketplace extensions
Customize your CRM with a range of other integrations without needing to code or implement advanced technical skills. With a range of options available from multiple departments and concentrations, Zoho CRM can truly cater to your customized needs.
Artificial intelligence
Take advantage of one of the most sought-after Zoho CRM technological advances of our time with Zia AI. This feature allows your sales team to understand trends, tones, and insights while providing automated reminders for communication. Zoho CRM is one of the few models that offers this kind of technology.
Telephony
For those industries that rely on telephone communication, you can upgrade this form of connection with this tool. Set reminders, view customer information, and analyze conversation history. This offers valuable insight into how this arm of your business is performing, further helping your teams understand its effectiveness in the marketplace.
Customer and vendor portals
Grant your most valued partners access to your business with this capability in Zoho CRM. With this kind of visibility into what your teams can offer, you can better communicate with them, access transactions, and build stronger relationships.
Collaboration tools
More than anything, Zoho CRM can help with streamlining internal communication and processes. Align of your teams in this same structure to further encourage collaboration and thoughtful experiences.
Zoho CRM is a strong player in the CRM software space, and being recognized by Business News Daily only further cements the power of its presence. You and your business can make a greater impact in your industry with the help of Zoho CRM.
