It’s no secret that the digital shift in the past couple of decades has completely changed the way we operate on every level. We’re able to maintain our personal relationships easier than ever through multiple communication channels and capabilities as well as social media platforms, which also provide the opportunity for meeting new people and making connections all over the world. Our news is now immediate, and we no longer have to wait for the evening broadcast or the next morning’s paper. Even with our shopping, we can now “run errands” at our fingertips, from groceries and household items to homes and cars.
This kind of accessibility means that we’re all now accustomed to immediacy. If something takes too long or doesn’t satisfy an instant craving, we understand that there are other options, quite literally at our fingertips. The marketplace, both generally and in niche areas, is as competitive as ever, and it means if your business isn’t paying attention to this, your success rate might be limited due to increased competition and consumer disappointment.
As harsh as this reality might sound, it is indeed the new reality. If your business includes the sale of a product or a service, you likely already have some kind of ecommerce platform established. It’s worth considering, however, given all of these new entrants into the digital selling platform to look at all of your options available.
Your Zoho CRM and integration with WooCommerce
WooCommerce has become one of the most used platforms for managing the ecommerce side of business. With its entirely customizable model and easy-to-use interface, entrepreneurs, small businesses, and established corporations have migrated to this platform due to its proven track record and increasing user count. The WooCommerce track record proves that it’s a reliable platform to trust with your selling and fulfilling needs.
Established relationship with WordPress
When the digital shift began to really take flight and independent contractors and small companies began to take advantage of their own branding and stance in the market, WordPress continued to be one of the leading sources to aid in this branding development initiative. As that platform began to evolve, ecommerce was introduced, which allowed even more doors to open and capabilities to be born. Having that blogging content available also allows you to build your brand’s story, as more and more consumers are showing that cause marketing is making a resounding comeback. Having a reason and a purpose for creating your business is important, and we’re seeing that this messaging is having a greater impact on consumers.
Open source design
When thinking about your brand, your business, and how you want your consumers to connect with you, it’s likely that you want to be able to control that narrative. We’ve seen over the years that having control over your own narrative will look more authentic and personal, and consumers are skewing to be more apt to engage with brands that resemble their own values and expectations. Additionally, you’ll also have the ability to decide how to fulfill orders, how much you can fulfill, and can add as many users as you need or want.
Global capabilities
Selling and distributing outside of your own territory may present you with some nervousness. With additional shipping fees and different tax laws for different countries, you may find yourself apprehensive to extend your operations overseas. Luckily, WooCommerce understands this kind of extra hurdle, and they provide developers from all over the world that can help you navigate these tricky waters. If your brand is luckily enough to benefit from cross-country awareness and demand, consider yourself lucky!
Enhance and expand your reach
Getting to this level of brand recognition and demand, however, doesn’t necessarily happen immediately. One of the other benefits of working with WooCommerce is that they offer SEO best practices to help your consumers not only find you but spread the word. In today’s digital connectivity, people are relying on one another for recommendations more than ever, which means providing a positive consumer experience will do more for you than just make your customer happy. They’ll share their experience with others, which will only elevate your brand’s reach.
High security
When we think of ecommerce, it can often be a daunting thought. Entering and storing personal and financial information over the web can make many consumers nervous, even in today’s age. Luckily, WordPress is fully in control of the security operations between transferring sensitive information so that this data can’t be accessible to outside parties. Not only will this provide your customers a sense of ease and security, but you can also rest assured that monies in your internal system will be protected and kept safe.
WooCommerce works with your own customized Zoho CRM so that your teams can be updated on all fronts from all activity within your selling platform on WooCommerce. To help the fulfillment process, WooCommerce can be synced with your company’s Zoho CRM so that all the necessary departments will be notified as necessary to help move the process along. With established automation, the process will move even more efficiently so that your experts in your company will be able to work on projects that demand more of their skilled attention.
Key takeaways
We’re all consumers in the world of ecommerce now, and it’s hard to imagine a time in which we weren’t active in this space. We know what we expect out of the experience, so this kind of personal expectation will help you establish what you want to provide in your own ecommerce setting. WooCommerce will help make your setup and implementation easy, personal, customizable, and safe. The platform will also ensure that your online destination is easy to find and proven to be memorable for your consumers. By communicating with your company’s Zoho CRM, all updates and information will be relayed appropriately so that your teams are in-the-know about potential leads, fulfillment needs, and even customer service.
