It’s really no secret that the internet has changed practically everything for us as consumers. From its early days of dial-up to present day when we have it at our literal fingertips, it has changed the way in which we read, listen, navigate, and even shop. This platform has allowed a space for immediate connection and communication, and it’s provided a realm of exposure to brands that otherwise may not have had a chance to benefit.
If you’re one of these businesses that has chosen to use this platform to deliver your brand message, it’s just as likely that you’re using a platform like Shopify to help build and grow your ecommerce business. You no longer need to have a physical store to market and sell your products, and Shopify can help build and spread your brand message.
If you’re already using Shopify or looking into it, here are just a few ways that the platform can be used in communication with your customized Zoho CRM.
Sell the way you want to sell
Whether you choose to sell your product in-store, online, or even via social media, Shopify will work with you to establish the parameters that your brand is recognized to your target audience. You’ll be able to customize your customer experience, and your destination can be completely customizable to fit your brand and what you’re striving to achieve. You’ll also be able to communicate updates, registrations, sells, and more directly to your Zoho CRM so that your fulfillment and accounting teams can take note of all activity.
Market efficiently
Shopify also offers built-in marketing tools that will help you develop and execute marketing campaigns on both Facebook and Google. From there, they’ll also be able to offer analyses of these performances, which will help you determine what works for your brand so you can customize your next campaign more intuitively and effectively.
Manage and analyze
One of the elements that sets Shopify apart from other ecommerce platforms is the management tool they supply all users. This will help you establish a dashboard that will showcase activity of your sales. This same dashboard will also display insights in terms of how your business is performing over time, which will also communicate with your own data and analytics team on selling activity for your business via your Zoho CRM.
Available support at any time
As with anything that is digital in today’s day and age, there may come a time when you need assistance with anything on the platform. If you or your team members encounter any difficulty or just have questions about enhancing your business with Shopify, there are experts available any hour of any day of the week to assist. Not only will this make your relationship with Shopify positive, but it will directly translate as positive to your customers.
Network of Shopify experts
Starting and maintaining a business of your own can be stressful enough. You need to be educated in your industry and be aware of what your competitors are doing. You need to be informed on the legalities of taxes and shipping rules, and you also need to ensure you have communication channels available for your customers to engage with you. And if you’re feeling energetic enough, it’s likely that you also have a social media presence so your customers can feel even more connected with your brand. With that, you might want some help in making sure your target audience can find you. Shopify experts can help you set up your Shopify location, market intelligently, understand the best SEO strategies, and analyze your performance so you can focus on improving your operations. Once you get this expertise under your belt, your Zoho CRM operations will run even smoother than ever.
Shopify is designed to ensure that any and all activity can be translated back into your customized Zoho CRM model. We’re able to learn user activity and translate those behaviors as learning opportunities to see how your business can be improved. When a user enters a name into your system, your marketing team can take that information as a lead. Mixed with email marketing and social media, you can continue to promote your brand’s message to these individuals to ensure that not only will they come back, but they’ll engage with your brand and purchase your product.
No matter the size of your business, you need to have a reliable platform to uphold the demands of your sales and demand. Shopify communicates these activities back to your Zoho CRM implementation so your appropriate internal teams can fulfill and make educated decisions on how to move forward with future sales activity. And no matter what team works with this arm of the business, they’ll be able to operate their responsibilities no matter where they are. Both Zoho CRM and Shopify can be utilized on any device, which is just as important if you’re completing sales.
Final takeaways
At the end of the day, the internet has become a platform of voice for practically everyone all over the world that wants to use it. This means the space is cluttered, and as the typical consumer, navigating this space can be clunky and often difficult, especially if you’re in search of something that might be specific. You rely on search and social to help you find the right solution, so when you think about how your business is positioned in the marketplace, you have to follow your own instincts as a consumer.
Rely on Shopify to help you make informed and educated decisions, and you can lean on the network of experts to help you build the most sound platform so that it can also communicate effectively to your Zoho CRM – your internal teams will be updated as they need to be, and your marketing and sales teams will be able to spend more time in the field making meaningful and long-lasting human connections – all in the name of your Shopify brand.
