We are in an age when practically everything is changing before us, thanks to digital technology and the internet. We no longer have to wait for the newspaper or the evening news to be updated on local and global current events. Trips to the library or the bookstore no longer take up our time. Even shopping for groceries and everyday items have been replaced with delivery models. Our smart devices are now an extension of our bodies – and even our wallets. We can make purchases on the go without ever pulling out our wallets or swiping our credit cards. This particular mobile financial model has shifted consumer behavior, and this radical change means that your business must be informed and educated on what it must do to run this aspect of your business successfully – and safely.
Personal financial information must be treated safely and securely so that you do not share your consumers’ information externally or expose it as a risk to hackers. Your internal accounting or finance teams may have skillsets when it comes to keeping this data safe and secure, but it often helps and doesn’t hurt to align with a third party to ensure that this information stays where it needs to stay.
Introducing Zoho CRM and NMI
There are tremendous benefits when it comes to integrating this commerce tool with your business management software. The two platforms can communicate with one another so that no piece of information is left behind or miscommunicated. Additionally, you’ll be able to feel confident enough that your consumers’ information is kept securely so you don’t jeopardize your audience loyalty or leads. You also want to ensure that the user experience is easy and convenient to match the simplicity of other ecommerce platforms that they may already use.
Here are just some of the many benefits of integrating NMI with your business’s Zoho CRM.
Multi-dimensional financial models
As a consumer yourself, you understand that there are many ways in which we can utilize financial exchange these days. NMI can cater to any way in which your business operates the exchange of goods or services. It can cater to a simple ecommerce operation from your website, which will help simplify the experience for your consumers, further enhancing the likelihood of return visits. NMI can also assist with in-person financial exchanges, like in a retail setting through digital devices in-store. If your branded experience is in-person but not established as a permanent setting, NMI can also help with financial exchange through iPhone readers so that you won’t miss any opportunity to make a sale. And if your business runs a model of independence, like vending services or parking services, NMI can also help you establish a safe and trusted way to transact information. All of these models and information can be transferred directly to your company’s customized Zoho CRM so your internal fulfillment teams can process this information quickly and succinctly without delay or missing data.
Tokenization
Consumers are now used to immediate answers and instant satisfaction. They have the ability to make several purchases in just minutes, and if there’s a delay or any kind of complication in the process of completing a purchase, there’s a high chance they’ll desert the experience overall and take their business elsewhere – possibly to a competitor. When thinking about ways to make the consumer experience simply yet safe, it’s helpful to know that NMI offers tokenization capabilities, so repeat customers can come back to your site and be “remembered” – their financial information is safely stored so their experience is even faster. This helps enhance your customer loyalty and brand resonance with your existing client base. This also helps your internal teams develop more data on these customers’ behaviors to better understand marketing efforts that are working and what needs to be refined.
Built-in authentication and fraud protection
More than anything, sharing financial information across the web can often intimidate individuals from making transactions online. With constant online threats of fraud and data breaches, your company must do everything it can to not only keep your own business safe from these threats also your customers’ information. NMI offers extensive security features to further prevent threats like these to protect this sensitive information. This level of security will also help prevent possible distraction for your internal teams so they won’t have to worry about threats like these, and their own internal processes can continue without delay or disruption. The two platforms can work together to help keep this data safe and secure from the threats on the outside.
Up-to-date information
One of the likely reasons your company uses Zoho CRM is to keep your digital information database up-to-date in the most streamlined way possible. When all of your apps and integrations work together to keep this information fresh, your overall business strategy can move along at a similar pace. With the NMI integration, this effort will only be enhanced, as user information on your site (or beyond, as mentioned above) will be updated in real-time, and those updates will also be translated back to your customized Zoho CRM model. This will also help educate your sales supports teams on which leads converted and status of others throughout your database. This information can be crucial when developing future marketing campaigns and initiatives.
Consumer behavior has truly changed over the years with the introduction of constant connection and our smart devices. Digital information and consumption now runs so much of a business’s traffic, and it’s crucial that your financial transaction efforts match this demand in a safe and highly secure way. The integration of NMI with your Zoho CRM can simplify the user experience with your company and the product or service that it provides, and it can help inform your internal teams on strategies that work and how to better identify your target audiences. More than anything, you can ensure your customer base that their financial information is safe and secure.
