Any successful business relies on multiple departments to fulfill a specific goal. From sales and marketing to legal and finance, all teams must work together to deliver the final product with simultaneous customer satisfaction. This kind of teamwork can often become complicated as a business grows, and maintaining the day-to-day operations may turn overwhelming due to so many individuals working together.
Zoho CRM helps maintain your business’s productivity and its continuation of proper business task delegation and implementation. With settings that help with workflow automation and interconnectivity when it comes to communication and project completion, Zoho is there to help your business not only grow but become more efficient and streamlined so that your company can stand the test of time.
Of course, incoming revenue is the main reason any business can stay afloat. No matter what product or content your company is producing and distributing, your teams need to ensure that proper delivery of your product is fulfilled to satisfy your consumer. Additionally, with today’s digital age allowing consumers to make purchase decisions in an instant from their devices, it’s imperative to keep up, stay relevant, and be accessible at all times.
With retailers “opening up shop” online and through other platforms, your company must also do what it can to keep up with this new era of purchasing. While many companies prefer to limit their purchase options to traditional physical retail locations, it may still hurt their business model by not catering to other possible customers. Whether your company is ready to expand into the e-commerce world, Zoho CRM has luckily teamed up with WooCommerce to allow for this transition to be easy and seamless.
Why WooCommerce?
Establishing your company’s brand within the marketplace can be a large project. Considering all the avenues your marketing team must explore, it’s worth time and energy to inspect the behaviors of your competitors, study the purchasing behavior of your consumer base, and understand how your company can deliver in a unique and forward way. If you have your website set up via WordPress, you have the capability of syncing your e-commerce with WooCommerce and Zoho CRM.
Since digital consumption and purchasing is so easy in today’s world, it’s almost a no-brainer to integrate your e-commerce with WooCommerce and Zoho CRM. This plugin allows your company to sell your product directly through your WordPress site so that you don’t lose your core target audience with a site transfer or a third party. WooCommerce also has settings that allow your teams to understand purchasing trends and compiles reports so that your company can better understand performance and field feedback.
You can customize the payment options depending on how advanced your financial relationships are; from checks and cash on delivery to PayPal and credit cards, you have a full range of options to keep up with the digital era.
If your business is just starting out or perhaps it’s growing, you might be overwhelmed with all of the details one has to consider when it comes to selling your product online. Once an order is placed, you’ll have to calculate shipping costs as well as the business rules for the taxes. Luckily, WooCommerce will customize your and calculate all of this for your business so that you can focus on growing your brand’s awareness and generating additional revenue. If your company is international or if your demand comes from other countries, WooCommerce can also help you in the calculation and understanding of those tricky rules.
As your business grows, you can also rest assured that the integration between WooCommerce and Zoho CRM will adjust with your company. If demand increases, the software will alert you to increase inventory, which will also help your teams understand how to communicate with this growth. If there’s a dip or a change in sales, the platform will work with your teams to analyze this and either help you find a remedy or a different selling strategy.
As with anything these days, being available on mobile devices is crucial in order to stay afloat. WooCommerce understands the value and importance of this form of consumption and communication, so WooCommerce has ensured that its services are available on mobile devices. Your business won’t miss out on potential sales, and even better, your brand’s awareness will only grow as users refer their connections to your platform.
WooCommerce and Zoho CRM: Integration Help
As with any kind of new system or way of operating, change can bring about nerves and will more than likely require expert help. Since Zoho CRM offers expert consultation services, your appointed Zoho guide will ensure that you and your teams are well-versed in the software’s capabilities and how it can help grow your business.
Since WooCommerce can be integrated with Zoho CRM, any and all updates made within the purchasing software will be immediately communicated to Zoho so that your finance, sales, and any other teams will be updated about any kind of activity. This will ensure that everything will absolutely be tracked and monitored, and furthermore, with the insight that e-commerce can provide (versus traditional in-person retail), your marketing and sales teams can cater their go-to-market strategies to fit the behavior and attitudes of those interacting with your brand online.
With this real-time ability to track your company’s sales and keep everything in check, you can rest assured that you’re reaching your ideal consumer and not missing any sales. Being able to integrate this e-commerce platform with your personalized and customized Zoho CRM, you and your company’s teams can all work together as efficiently as possible to understand your sales strategies AND be at the pulse (literally) of today’s modern consumer.
With the help of your Zoho consultant, you can craft the most efficient e-commerce and business strategy for your company with WooCommerce. Increase your brand awareness and generate more qualified leads so you can better understand your ideal consumers for a better product delivery.
