Growing a business during any time can be a huge thing to tackle. Whether it’s during a recession, a global pandemic, or even just in times of complete competition or saturation, finding the right tactics to not only stay afloat but to rise above the competition can be a gigantic journey. With digital marketing tactics cluttering the space and new businesses and ideas popping up left and right, it may feel overwhelming to feel like you have all the tools you need to succeed as a growing business.
It is important to keep in mind, however, that as part of any company, you’re doing what you’re doing because there’s passion. It’s imperative to remember that passion throughout each day and in the midst of every challenge because once that passion is gone, your business will have little to stand on. That passion is what should drive you to do everything you can to protect your business from vulnerability. This comes in many forms, but financial risk is one that seems to be growing in cases. Our digital world has allowed us to operate faster than ever, connecting people from all over the world. While this has proven to be great for awareness and reach, it still also puts your company in a very visible and vulnerable position. The more commonplace your business is within your market, the more prospective customers you’re likely to attract. This attraction also holds true for the ones that your business may not want to operate with.
Your passion for your business should be one of the main motivators to protect your business without apologies. You should want to protect your employees, your customers, and your business model from those vulnerabilities.
Integrating Experian with your customized Zoho CRM
Experian provides reliable yet secure credit reports for millions of people and businesses all over the world. This sensitive information is also the data that helps businesses stay afloat and protects them from high levels of risk. You’ll also be able to make more strategic decisions about your future and your financial protection. No matter your industry, integrating your Zoho CRM with Experian will allow you to avoid risk, lend responsibly, and continue to grow all at the same time.
- Identifying qualifications for service
No matter the industry that your business is in, it’s likely that you often have to take risks on your customers. This risk can be daunting, but with the help of Experian, you’ll be able to discern whether the risk is too great or if it’s one that you feel comfortable making. They’ll help you identify a comfortable benchmark to use, even if you’re just starting out or a seasoned veteran. This knowledge upfront will allow you to make decisions with confidence, and the more decisions like this you make as a business, the easier it will get. The more you grow, the more likely you’ll feel more comfortable taking these risks with learned knowledge and experience.
- Recognizing circumstances
In any case, no matter what the world is going through, you’re going to encounter certain customers that have circumstances beyond their control, like lost work, medical illness, or unmanageable debt. It might be simple to deny them on the spot, as you may not want to take a risk that feels great, but it’s a reminder to tap into that passion that kept your business going in the first place. Experian can also help you understand ways to improve the process for certain circumstances so that you won’t lose them as an existing partner or can generate them as a new customer.
- Using your spidey senses
This intuition that we’re born with is with us for a reason – and there’s no better time to tap into that than now. As our digital capabilities continue to improve and advance, the bad seeds are using these technologies just as much as the good guys. Experian will help you sniff out those bad seeds and identify signals that they may not be who they say they are. Keeping one ear on the ground for this will help protect your business and also keep your current customer base safe as well.
- Invest in the future
As your business grows, and as you continue to make informed decisions, you’ll likely want to know how you can continue to grow your business in other ways – in a safe and secure way, of course. If your passion has led you to success and growth, it’s important that you continue to tap into that passion so you can feel that inspiration to make bigger decisions in the future. Experian can help with identifying new opportunities so you can maintain that level of passion while remaining a competitive player in your market.
- Zoho CRM integration
While so much of your data that you utilize in your customized Zoho CRM is protected, your identified teams in your CRM structure will be able to access this information on an as-needed basis. Your administrative and financial teams, for example, will likely need to utilize this data regularly to stay informed and updated on any new partnerships or inquiries. No matter who it is, your Experian integration can be established so that specific data can be relayed to your appropriate teams in your Zoho CRM.
Protecting your business is a must-have in today’s society. While we’d all like to give everyone else the benefit of the doubt and utilize the “innocent until proven guilty” mentality, maintaining your financial security is paramount more than anything. Your passion for your business has brought you this far, so you shouldn’t have to second guess your instinct when it comes to wanting to protect it. Experian has tremendous experience for helping businesses understand how to stay protected from fraud and to make strategic decisions for the future. Integrating the platform with your Zoho CRM will help your appropriate teams stay informed of critical information on your customers, but it will also help them stay informed of any other risk or red flags for the future.