It’s no secret that our world has changed drastically over the past ten years due to the digital shift. With the internet and our smart devices, we, as consumers, have completely shifted the ways in which we read, watch, listen, shop, and connect. Because these behaviors now dominate practically every industry in the world now, the business model universally has also had to change to mirror these behavior changes in order to stay relevant and competitive.
When social media was first introduced, it was viewed as a place for young people to connect and interact, and within a short period of time, even that business model shifted, as companies saw the value of creating a social media presence. These platforms now provide a place for engagement as well as heightened reach – for many companies, social media helped them reach new audiences that they never would have found otherwise.
With that said, the business model now appreciates the value that consumer engagement has on the success of a business. Blogs are now reliable sources of information, presented in a personal and practical tone, which encourages further consumer interaction with your brand. The influence of these platforms have propelled the mass usage of these communication avenues, and if you’re thinking of including these products in your business model, there’s no better time than now.
Introducing the integration of Gravity Forms and your Zoho CRM
If you’re already using Zoho CRM to manage your business operations, you’ll likely already appreciate the automation capabilities and the intuitive features that this software has on your business. As you already know, one of the benefits of living in this digital age is that we can garner valuable data and insights by looking at consumer online behavior, which will help your business make more strategic decisions for future marketing campaigns and initiatives. With that said, consumer engagement only makes strengthens these insights, so it’s highly valuable to consider incorporating as many engagement tools into your business model as possible.
It’s also likely that you use WordPress in some fashion to bring your brand to new audiences and encourage interaction and engagement. Presenting your business in a personal and authentic tone will communicate to your target audiences that there are real people behind your brand working hard to deliver your mission and provide a lasting impact. If you want to take that messaging one step further to your audience, Gravity Forms, with the integration with WordPress, can help enhance the consumer experience while also bringing you incredible insights and human soundbites back to your brand.
Here are just a few benefits of integrating Gravity Forms and your Zoho CRM:
Generate promising leads
Consumers engage with content differently now – they’re more apt to interact with a site to understand mission and establish trust before committing to conversion. Gravity Forms can help retain users when they’re on their site by engaging them with participation in surveys and quizzes. The longer they’re on your site, the more you can learn about your audience, what they’re seeking, and how you can help. By creating contact forms, you can easily obtain their interest in your brand and your product, and this data can then be directly communicated back to your customized Zoho CRM. This kind of immediate communication ensures that your sales support teams don’t miss a single lead and know immediately how to best connect with them in the future. This is just one clear example of how the digital shift helps us better understand online behaviors and the stickiness of our products.
Expand your audience
Gravity Forms can help build and retain your target audience. The product, in conjunction with WordPress and your Zoho CRM, can create a master database of lead information so you know how and who to target for future campaigns. Another behavior that is identifiable in today’s world is the act of referral. Since social media platforms and review sites have a strong influence on the success of a business, word-of-mouth is stronger than ever before. Potential consumers can come to your site or read reviews of your products or services before committing, and as long as previous experiences have been positive, you can thank these connection capabilities as a way of extending your lead database. That web of connection only increases with time, so it’s imperative that you continue to use Gravity Forms to build your database while simultaneously engaging with your consumers. And again, constant communication with your Zoho CRM will ensure that your lead database is updated internally.
Integrate with other vendors
Depending on your industry or the size of your business, it’s likely that you use other applications to help run your business smoothly, intuitively, and successfully. Gravity Forms has the capability of working with many other platforms so that you can generate leads while fulfilling all the needs of your business. With the option to work with platforms like MailChimp, PayPal, Slack, and even Trello, you can develop your business in synchronization with others to complete payments, add to email lists, or send information to one another internally. No matter what you choose to do with Gravity Forms, all the information will be communicated back directly to your customized Zoho CRM so the appropriate teams receive that updated information so you can work on converting your leads.
If you want to capture leads in a thoughtful yet effective way, Gravity Forms can engage the consumers on your site authentically, prompting them to share their information to receive more insight on your brand or your product. Since consumers nowadays can smell insincerity, it is up to your company and its standards to use this information thoughtfully and in a way to is meaningful to your audience. It’s important to keep in mind that you want to convert these leads, so by engaging them in a meaningful way through Gravity Forms, you can ensure that these consumers will come back to your site.