Zoho Checkout: Simplifying the Customer Experience

It is no secret that we are now living in an ecommerce world. As our lives continue to get busier and more demanding, we’re realizing the convenience of the digital experience. As the process continues to advance and become more secure and reliable, more businesses are using the ecommerce model to stay competitive and relevant. As the dynamics and current events of our world present the needs for malleability and flexibility, businesses must be able to pivot their operations easily and quickly to meet consumer need and any market shifts that present themselves.

With that, your business must be able to offer a seamless and easy way for your customers or clients to operate financial exchanges on your site or your partnered channel. The space is now just too competitive for you to not have a system in place that is reliable, secure, and easy-to-use. The experience must also meet and match market standards. In today’s world, if a consumer has an unpleasant experience with your site and this part of their exchange, they’ll likely abandon your site and find one of your competitors. It is simply too risky and too careless in today’s time to not have a user-friendly experience onsite.

Introducing Zoho Checkout

Whether you need this tool for one-off payments or even recurring payments depending on your business or your industry, Zoho Checkout is completely customizable to meet your needs while also considering what the rest of the market is doing and using. You’ll be able to create the experience in your own branded way so that your consumer experience is memorable and on brand, but you’ll also be able to do so without sacrificing safety, security, or ease-of-use.

You won’t have to worry about a clunky set-up process either, as Zoho Checkout has made the implementation and integration process simple and seamless.

• Simple and easy page creation
  You won’t need to pull in your engineering team to help you create this part of the experience, as Zoho Checkout can be done by your administrator or your team leads. You won’t even have to worry about coding or hosting, as the Zoho team handles all of this for you. You’ll be able to truly customize the experience with the step-by-step process that the site prompts you to follow. Between selecting the timing preferences and the amount delineation, you can simply follow the drop-down processes to help you understand just what you need to customize and how you’d need to do so. This elaborate functionality ensures that you don’t miss any considerations or key factors in setting up the experience. Zoho knows that you want to be able to focus on your core matters of your business, so Checkout makes it easy on you and saves you time and worry.
• Complete customization for your brand’s needs
  To ensure that your brand stands out amongst the competition and so that the user experience is memorable to your distinct brand, Zoho Checkout allows you to incorporate your own branding within the page. With options to use your brand colors and preferred images as well as logo integration, your customers will engage with your brand at every step of the payment process. You’ll also be able to choose from the appropriate options available for payment preferences dependent on your industry so that your users will know that you tailored the experience for their specific needs – not just a one-size-fits-all kind of approach.
• Easy financial transaction process
  People’s financial information is sensitive and should be kept protected and private. Additionally, you’ll want to ensure that you have approvals from all the major credit card companies so that your customers can utilize your system that best suits their needs. You can easily share the page and its destination on your site in other channels, like email or social, further connecting your company to your target audience in all the platforms that they prefer the most. If a customer doesn’t feel safe and protected when it comes to this step in their payment process, you’ll likely hear about it – people need to feel as though their financial exchange experience is safe, and if it doesn’t feel right for them, they’ll explore other options.
• Multi-device capabilities
  With the cloud allowing us to operate practically wherever we are on any device, we’re able to perform all of the main activities that were one restricted to just our desktop device. Zoho Checkout also offers your payment page to be accessed and utilized from desktop, tablet, and mobile, ensuring that no step in the accessibility process goes untapped. Your customers will appreciate this ease-of-use, and this will also help build your brand affinity with your existing audience.

• Take advantage of all the offered payment integrations from Zoho
  Zoho Checkout also works with several financial vendors to ensure that your transaction process caters to the preferred methods of your existing and prospective customers. There are tons of options available, and this suite of availabilities will, again, only enhance the trust of your customers, as they’ll appreciate the attention spent to customer preference and ease-of-use.

• Follow-up with a final brand touchpoint
  The opportunity to engage with your customers and showcase your brand in moments when it matters is incredibly valuable when it comes to building and enhancing the relationship with your customers. Zoho Checkout also offers you the ability to deliver personalized follow-ups after a payment to confirm receipt as well as thank them for their business. Not only will this provide them the confidence that their transaction was acknowledged and processed, but they’ll appreciate the note of gratitude.