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Zoho and Mailchimp Integration: Optimize Your Marketing Strategy

Whether your business is in its infancy or it’s established and well-run, it’s crucial to have a strong marketing strategy for brand awareness and recognition. The strategy must also include high levels of audience engagement and education on how your brand interacts with its consumers. Marketing strategy should also include a deep understanding of how your brand resonates with advertisers and agencies; knowing this information can result in strong business relationships with your partners.

Depending on your company’s industry, there are countless ways to develop customized and efficient marketing strategies to raise your brand’s campaign strength. As technology continues to advance and our communication platforms become stronger avenues for generating awareness, our marketing campaigns have had reach and scale like never before. From deepening existing consumer relationships to generating additional and loyal audiences, a well-developed marketing campaign now includes multi-platform elements to achieve optimum results.

When it comes to day-to-day tasks and tracking the life of any deal, any successful business these days requires a CRM to help manage these responsibilities and streamline processes. Zoho CRM is a premiere platform for performing these capabilities in addition to so much more. With automation options, your employees can save tremendous time and energy on tasks that otherwise required too much attention. Automating your processes that work on a timeline also ensures that nothing falls behind or slips through the cracks.

Zoho and Mailchimp Integration Optimize Your Marketing Strategy

For your sales and marketing teams, Zoho CRM helps all project managers stay updated on the process in each deal, eliminating over-communication and the possibility of a teammate dropping the ball. Depending on your company’s Zoho CRM customization and integration designs, you can also encourage your sellers to utilize the tracking features so that they can understand trends in the marketplace, notice behaviors of their competitors, and devote more of their dedicated time and energy on enhancing their relationships with their partners. By repositioning the importance of a face-to-face relationship between partners, your clients will appreciate the additional effort in building that connection and enhancing appreciation. This feedback will surely help the marketing team enhance their understanding of your brand’s audience, which will further help those marketers develop future marketing campaigns for existing and prospective partners.

Why Mailchimp?

Mailchimp is a widely used marketing automation platform that can help you grow your business with a suite of custom products designed to reach a qualified audience and build your brand. These strategies also come with a wide range of reports so that your marketers can gain a better understanding of what works and what doesn’t, how your audience responds, and how your brand has been affected by the campaigns.

A great benefit to using Mailchimp is that the tool doesn’t require coding knowledge, which means its ease of use is high, resulting in easier customization and implementation. With flexible plans available depending on the suite that your company designs, you can essentially customize the entire program to fit your needs. Additionally, it allows access for several users so that your entire marketing department can utilize the platform at once. Mailchimp also partners with Zoho so that you can sync your own customized Zoho CRM with your Mailchimp account, further streamlining your business’s operations even more, translating to higher rates of process simplification and team productivity.

Zoho CRM and Mailchimp: An Integrated Marketing Approach

Integrating your customized Zoho CRM with Mailchimp can translate into tremendous opportunity for your growing business. With all of Mailchimp’s available products, your marketing strategy can be delivered in completely new ways, meaning that you can reach a broader and larger audience and truly deliver on custom needs from your consumers. By integrating Mailchimp, your Zoho CRM can synchronize all the efforts implemented in Mailchimp with your company’s management system. It helps keep all team members updated and on track so that all reporting, calendar items, and required assets are included in all marketing plans and campaigns.

Zoho and Mailchimp Integration Optimize Your Marketing Strategy
  • Email – This platform is one of the most common and widely used products within the Mailchimp suite. Mailchimp offers tons of templates to choose from, making each email look different, unique, and of course, professional. The system has automation capabilities and can also generate rate reports to help your team analyze the strengths and weakness of any given email campaign. Additionally, with the height of online shopping, Mailchimp also helps you connect your email to your ecommerce functionality, meaning you won’t lose your loyal subscribers amidst the digital traffic jam.
  • Social Media Ads – Social media used to once be a place solely for connecting with old friends. Now, the platforms have evolved into a practical and essential marketing and advertising tool for businesses of all sizes. Mailchimp can help your brand segue into this new world effectively and legally. You can expand your company’s awareness by connecting with users that are already heavily engaged in these platforms and now, you can even connect to your e-commerce accounts.
  • Landing Pages – In today’s world, we know have to go beyond a standard company website to maintain relevance. For running giveaways or uploading certain promotions, it’s often necessary to consider creating additional landing pages. Mailchimp can help in the creation and implementation both initially and through your Zoho CRM integration.
  • Google Remarketing Ads – The current online experience is a personal one. Your ads are meant to reach you based on your search history and behavior, and with the help of Mailchimp, you can target your brand to hit consumers as they’re searching other sites.

Bottom Line

There are tons of other capabilities that Mailchimp can implement and integrate within your custom Zoho CRM. Digital and email marketing these days have evolved into legitimate marketing strategies, allowing you to reach new audiences and generate loyal consumers. Mailchimp helps you know your audience so that you can heighten the strength of your marketing strategy. Aligning with Zoho CRM means that your teams can include these campaigns in your media plan, and all project managers will be in tune with every step of the process.

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