Zoho Analytics vs Tableau

Why choose Zoho Analytics over Tableau

Introduction

Zoho Analytics is a full-fledged, self-service BI and Analytics software. It offers comprehensive data integration, data preparation, deep analytics & visualization, and secure collaboration capabilities. Designed to be highly user-friendly, the goal of Zoho Analytics is to enable “Analytics for All” for any business.   

Zoho Analytics supports data import from a variety of sources including 250+ business apps and databases. Apart from the domain-specific, auto-generated dashboards, Zoho Analytics also enables you to combine data from different apps for cross-functional analysis.

Tableau is a widely used data visualization and business intelligence platform that enables users to explore, analyze and visualize data.

Zoho Analytics - Key Differentiators

Data Integration: Zoho Analytics offers 500+ native and live data connectors including Files and Feeds, Cloud Storage, Cloud and Local Databases and Business Applications. A distinctive differentiation of Zoho Analytics is the pre-built insights that are offered for different functions of business, covering data models, metrics, reports & dashboards, along with business app connectors.
Unified Business Analytics: Zoho Analytics provides powerful automatic data-blending across business applications and other data sources. It supports ad-hoc visual analytics (enabled by a user-friendly formula engine and an in-built SQL interface) along with extensive pre-built data visualisations to offer end-to-end business insights.
Augmented Analytics: Zoho Analytics comes with a powerful AI Assistant Ask Zia (a proprietary Zoho technology built entirely in-house) for search-driven analytics (Natural Language Querying) which uses ML and NLP to automatically understands the user’s questions to deliver insightful reports and dashboards. Ask Zia is just one key differentiated augmented analytics feature and not the only one. Want to collect better customer feedback before analyzing it? See how Zoho Survey can help capture responses and feed insights into your reporting process.
Data Visualization: Zoho Analytics offers a wide range of reporting visualizations, most extensive geo maps, and powerful interactive options such as dynamic drill-down and drill-up, directly from the report.
Collaborative Analytics: Business users can easily collaborate with fine-grained access controls, present data-stories in the form of slide shows, add comments across reports and dashboards, and schedule the auto-emailing of reports etc.
Data Security and Privacy: Zoho Analytics is cloud-native with its proprietary platform and storage infrastructure. Hence it carries an edge in terms of enforcing regulatory compliances and standards, at will.

Apart from GDPR and SOC Type 2 compliance, Zoho Analytics adheres to ISO standards for Cloud Security Management (ISO/IEC 27017), Personal Data in the Cloud (ISO/IEC 27018) and Privacy Information Management (ISO/IEC 27001). Zoho Analytics has a strong edge in comparison when it comes to Data Security and Privacy. Our entire platform and storage infrastructure is Zoho-owned and that reflects in our better regulatory compliance with standards and laws across the globe.

The sales teams now enjoy a better grip on their day-to-day activities which are planned centrally instead of being spread across various disparate tools/apps. Teams have also pivoted to a more formal method of reviews via Zoho. All in all, it has been a worthwhile investment.

Zoho had all of the functionality that we could ever need, at a fraction of the cost of Salesforce. It felt much more intuitive, and I was sure we would be very happy moving forward with Zoho. In less than a year, The NetMen Corp has witnessed an increase of repeat customer sales from 20 percent up to 40 percent, as well as an overall increase in net income.