We live in an age in which the tools we use have the ability to communicate with one another to help enhance productivity, save time, and understand trends and behaviors. Our digital capabilities are as advanced as they have ever been, and it’s crucial that your business use these tools to grow and develop, thrive and succeed, and evolve and remain competitive. With a very congested and cluttered space, it can be difficult to understand what platforms will work the best for your company and its goals for the future. As each business and industry is unique, it may be difficult in finding the proper tools that match that differentiated place you want your company to stand.
The benefit of living in this very digital age, however, is that practically every tool you choose allows you to customize your experience so that it fits your needs and goals. No matter your company’s size, industry, and method of generating revenue, you can easily find a platform that will suit your needs, and Zoho CRM can help identify what those needs are and the best way to meet them efficiently and effectively. With dozens of integrations available that will help you reach your target audience and build awareness, you can customize the experience for your company so that your internal teams won’t have to learn new skills just to do their jobs. As experts in their fields, Zoho CRM will help them enhance those skills while saving them time on the tedious tasks so they can focus on the projects that will drive the company revenue.
If your business has an ecommerce element to it, it’s likely that you already use some kind of platform to fulfill all the capabilities required, like Magento. This is a great tool to use, but there are some things to consider if you’re thinking of other options to help you run your ecommerce business.
Zoho CRM ecommerce
Creating a place for you to manage your brand positioning and how to fulfill the demand that your products inspire requires incredible work and attention on the backend. No matter the size of your business or the product that you sell, you need an attentive team of experts to help reach success from all angles. Now that you have the customer on your site, and they’re ready to convert, the job isn’t complete. To retain that customer and their loyalty, you must fulfill the order as it matches the promise you delivered on your site. Doing this requires incredible attention to detail and optimum communication between all your backend fulfillment teams.
By migrating your ecommerce efforts to your already existing Zoho CRM, you’ll be better able to sync these efforts in a much more seamless and strategized way. Here’s how.
Build your own design for a fraction of the cost
In a sea of other producers and digital brands, it’s imperative that you stand out amongst your competitors in a clean yet eye-catching way. You’ll want to attract your audience, and then of course, retain them. You’ll want your brand to leave an impression on them, and you can do this by creating your own look and feel. You’ll be able to customize the shopping experience elements in an easy-to-do way, all within the Zoho CRM platform. You can buy your domain without paying for the excessive pricing that other ecommerce platforms require. Doing all of this design work within your Zoho CRM simply removes an extra step and allows your brand’s experts to ensure that your positioning is holistic and honest.
From the time an order is placed to the moment the product is delivered, your fulfillment teams will have all the necessary information they’ll need in order to ensure your customer receives your product successfully. Collecting money is safe and secure with the protocols that Zoho CRM establishes to keep not only your own business safe but your customer’s information secure as well. Managing inventory is also easier since the Zoho CRM ecommerce communicates directly with shipping and fulfillment so you won’t have to jump from platform to platform.
Engagement and insights
Your customer base will help you gather data and insights for your sales supports teams so you can understand trends and behaviors from purchases. Engaging with them while they’re on your site will also translate to a stronger customer base, as your customer service profile will prove efficient and effective. Your Zoho CRM can look at these engagements within your ecommerce model and notice how customers found your site, their behavior while on site, and effective ways in which your site converted customers. All of this data will help inform all of your teams for future products, sales, and marketing strategies. Having all of these efforts in one place will also be easier when it comes to communicating emergencies, red flags, or anything that may not go according to plan.
What’s best about all of this being one place is that your ecommerce efforts will communicate with all the other departments required to keep your business going. Your other Zoho CRM applications will be informed as need be – accounting and inventory will be notified of sales, design will be alerted of any kinks, and even production will be notified of changes in supply and demand. By synchronizing all of these efforts into one solitary place, you’ll easily avoid any mishaps or miscommunication along the way.
Our digital world means there’s more demand at practically all times, and access is 24-7. Your company must ensure that your digital presence is constantly updated and on-brand. If ecommerce is the core of your business, you’ll want to use a platform that helps you operate as efficiently and effectively as possible. Using Zoho CRM as your ecommerce source will allow your teams to work together as collaboratively as possible without missing one piece of communication or steps in any of the processes involved.