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Customization: Zoho CRM vs. Hubspot

We are moving at the speed of light when it comes to advancement with our technology, and it can be overwhelming when trying to keep up. When you’re taking your business into consideration with these constant spins of new developments, it can be hard to figure out how to stay relevant; not only is your business model trying to stay unique within your competitive set, but you also have to figure out what technology to include in your design so you can remain a leader within your market.

Doing so requires incredible research to determine which software is right for your business model as well as what’s right for your budget. It can be tricky in determining your company’s values when it comes to software implementation, but again, with technology and increased communication on our side, we’re here to help steer you in the right (and customized!) direction.

There are some incredible options in the market for software that manages your business operations. To help break through the clutter, we’re offering beneficial comparisons of Zoho CRM and Hubspot, two of the most well-known providers for CRM software. While these might help you decide which option is better for your needs, keep in mind that each business model is unique and its needs are separate from everyone else’s, so bear in mind what is important for your own company.

  1. Zoho is more cost effective

In this instance, it all depends on the size of your company and how you see your teams utilizing the software, but in almost every pricing structure, Zoho guarantees the most competitive pricing. Zoho is also more flexible when it comes to waiving starting prices and setup fees, and unlike Hubspot, Zoho allows refunds. Knowing that the ease of set-up and integration can influence the start of the implementation can grant an overall better and more seamless user experience for everyone involved.

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  1. Zoho is better designed for international use

Even if your business is strictly within the US borders right now, any company would love to entertain the idea of expanding their business internationally. Keeping this in mind, it would be helpful to consider that Zoho offers the following available languages: English, Chinese, German, Japanese, Spanish, French, Russian, Italian, Dutch, Portuguese, Polish, Turkish, and Swedish. Hubspot provides only English.

  1. Zoho caters to freelancers

Maintaining a business means often times having to make tough decisions, especially when it comes to personnel and budget. Many business models these days are cutting down their headcount to save on costs and then hire consultants or freelancers for specific projects. Not only does this save on long-term costs, but talent is more specific and expertise-driven. Another element that sets Zoho apart from Hubspot is that they cater to these individual talents, proving that their one step ahead when it comes to the understanding of personnel management.

  1. Tied for additional integrations

One of the greatest things your business can do is partner with other like-minded and like-valued businesses for the purposes of expanding reach, building revenue, and enhancing your product. The same goes for your CRM software and the partnered integrations that they choose for enhancing your business. When looking at the list of integrations for both Hubspot and Zoho, one would notice that there aren’t any mutual partnerships, mostly likely due to competitive exclusivity. Zoho has partnerships with strong brands, like social platforms, finance management programs, and email connectivity brands. At the end of the day, to run a successful business, these core utilities are required, and each one of them are customizable so that it suits your business model’s needs and aspirations for growth. Zoho understands what is needed, so it consciously partners with other corporations so that you and Zoho’s other trusted partners can get what they need out of their CRM software.

  1. Zoho has more features

This is most likely the most important enhancement to highlight when comparing the two platforms. Ultimately, you want your CRM software to offer a suite of services for all of your needs, and you want to be able to trust that it can deliver on these goals. From lead management and forecasting to workflow automation and designation, Zoho understands the full scope of needs that a business requires to be successful. Its services are more advanced and detailed than Hubspot’s, and it allows more room for customization. Another great thing about Zoho is that it has a consultation service that allows certified experts to help you and your business figure out how to manipulate the program so that it works uniquely for you. This personalized service can be carried throughout the tenure of your partnership so that when things change (and they will since business is fluid and constantly shifting), you’ll have not only an expert on hand, but that expert will already know your business and its mission.

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Any time you have to make a big decision on behalf of you company, it can be stressful and perhaps agonizing. There are so many options in the marketplace for CRM software, and as time goes on, each platform offers more advantages and technological advancements, which can often make the decision-making process even more difficult. When looking at your options, it’s important to first understand what is the most important factor to your company at the present moment—is it cost efficiency? Is it services offered? Is it how the program integrates with other partners to enhance awareness? No matter what the primary goal and concern is, it’s crucial to do thorough comparison and research to find your best fit.

Ultimately, Zoho CRM achieves a wider breadth of offered services with the most competitive pricing and version flexibility. With the additional appeal of having a consultant on your side, you’ll be able to reach optimal success with both your business and your (existing and potentially new) partnerships.

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